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Depth Interviews
A single respondent is interviewed based on various themes and topics (conducted either face to face or via the phone)
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Paired Depths
The same as a depth interview but there are two respondents. Particularly useful when ideas need to be 'bounced off' one another
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Triads
Depth interviews conducted with three respondents
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Focus Groups or Group Discussions
It normally contains 8 respondents. With groups you benefit from the interaction between the different personalities
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Mini-Groups
Focus group discussions with 4-5 respondents.
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Ethnographic research or Observational research
Observing a respondent in their 'natural' environment
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Mystery Shopping
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Mystery Client Shopping
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Workshops
To elicit new ideas and to evaluate ideas
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